An employer branding company with a special interest in digital services approached me to develop a logo, brand mark and company name. Empix provide employer branding services to large ‘in house’ HR departments across the country.
The client and I researched the industry and the two main words that we felt described the company were employer and pixel. Melding the employer focus and the digital approach together we decided on empix for the name of the company.
A similar approach to the logo brand mark was taken combining the E from employer and the pixel idea to produce the icon using negative space.